Nike Nature Of The Business Marketing Essay

Nike Nature Of The Business Marketing Essay Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-encompassing: clothing, footwear, sports equipment and so on. The company headquartered in Beaverton, Oregon. Nike with its impressive performance impresses its founder; Bill Bowerman once said the sentence: As long as you have a body, you are world athletes, and Nike will continue to develop grow. Before the company became Nike, the original name of the company is Blue Ribbon Sports on January 25, 1964. The company then officially became Nike Inc. on May 30, 1978. Nike has been provided the best products to every athlete around the world. The language of movement is the Nike language. The company committed always to create every chance to show themselves after three years. Nike knows: The best products are only produced by the use of advanced technology. So, by the way, Nike put a lot of manpower and material resources for the research and development of new products.   Years ago, a lot of high potential athletes and sports teams around the world have been sponsored by Nike. The Swoosh logo and trademarks of Just Do It are highly recognized. Nike Nature of the Business NIKE, Inc. is a worldwide marketing which engaged in development and design for footwear, equipment and accessory products. It is approximately 18,000 retail accounts by sells its products in the United States. Nearly 200 countries are through a combination of independent distributors, licensees and subsidiaries. Although a few of the products are worn for leisure purposes, NIKEs athletic footwear products are still in specific designed for athletic use. All equipments for men, women and children have been designed and created by the company. Either is indoor or outdoor activities, NIKE have a good market shoes or clothes such as tennis, golf, football, volleyball, wrestling, aquatic activities, hiking and others. Active sports apparel like most of these categories are sold by NIKE, for athletically lifestyle inspired apparel. Objective of the Nike Nikes main objective is to build up all athletes of every different of level of ability to their potential with advance the products. Indeed, it is to create job chances for provide value in its shareholders apart from the competition. Besides that, their aim also is to maintain the costs down which driven by the intense competition. By the way, a lot of other companies also operate these low-wage countries within the athletics industry according on cost reason. Because of difficulty due to less developed countries, their ability is easily moved to become economically dependent on the corporations. Strategies of Nike There are four main categories of strategies of Nike to continue develop growth in this along the years. They are financial perspective, customer perspective, internal perspective, and learning growth perspective. Financial Perspective Growth strategy Focus on Emerging Markets (i.e. BRIC) Products in new niche activities New customer segments Productivity strategy Increase Asset Utilization : increase employee by 5% Reduce Operational Cost Customer Perspective Maintain Product Leadership Provide high quality innovative products Improve Customer Relationship and Service Launch 250-300 Nike retail outlets in next three years Improve image Nike Community for welfare manufacturing workers Align incentives of workers Internal Perspective Follow Cost Out strategy Reduce marketing spent 11% of revenue only, focus on local sport heroes Integrate New Segments Markets and their attributes with current processes like customer Improve Innovation Cycle With smarter and more intelligent customer feedback mechanisms through e-channels Implement CSR Expand its alliance with other non-profit organizations to work together Learning Growth Perspective Retain and Train key employees Ensure attrition rate is between 2-3% Improve IT Assets Enhance CRM, e-channel, social media platform Invests 2-2.5% Rev in IT Systems Create a customer centric culture Executive team to provide a strong and visionary leadership Targeting Market Nikes targeting market is for those who like the higher quality sporting goods, especially footwear. Therefore, Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike also target market for their shoes, clothes, and other accessories are males and females, especially among 18 and 35 years old. Nike Company has expanded and dominated in the international market. Size of Nike The size or range of the Nike Company is increases throughout the years. The total number of employees of Nike Company is about 38000 people around the world. In 2009, the  company  had a net income of around $1.49 billion. They have offices in 45 different countries. Besides that, the number of Nike stores globally is 700 around the world. Types of products sold Nike Company has a wide range of sports equipment. The first products that Nike produce is track running shoes. Besides that, Nike also offers a range of shoes for sports like, tennis, golf, soccer, baseball, football, bicycling, volleyball, cheerleading, hiking and others. They manufacture  casual clothes, running clothes, yoga clothes, tennis clothes (dresses and skirts),  thongs, socks, caps, aquatic gear, duffel bags, sunglasses, skates, bats, gloves, womens sport bras, ice skates, roller blades, roller skates, protective gear, hockey sticks, hockey jerseys and many more small accessories. http://upload.wikimedia.org/wikipedia/commons/thumb/1/17/Zoom_elite_2.png/220px-Zoom_elite_2.png Nike Pro Core Compression Nike brand, athletic shoes Nike brand, Tennis(Girls shorts) Services Nike Company has a great service which known as NIKEiD. It is a service that allowing customers to customize the products purchased from Nike. It must be through the online purchased. Besides that, The NIKEiD studios give customers have a great personal experience to work with. For iPhone and iPod Touch was released from the NIKEiD App on the iTunes App Store on 14 October 2009 to allow users to search products. Nike PhotoiD service is by taking picture or image with their mobile and sends to Nike so that new software designed will analyze the image, and then based on it designing a shoe. After that, an image of their desired shoe will be received by the customer. Lastly, they can choose to save the image or purchase the new design. Strengths and weaknesses of Nike Strengths Weaknesses Brand recognition High product quality Effective marketing strategy Capacity of innovation Strong distribution chain Strong RD Strong customer relationship Overseas manufacturing dependency Decreasing United States market share High product price compared to Adidas Currency exposure Medium retail presence Competitors Adidas is the major competitor to Nike Company. Adidas is about to launch a new innovative campaign praising the Team Spirit in sports. Any company that produces athletic footwear or athletic apparel is a  competitor  to  Nike such as Puma, Reebok(now is owned by Adidas), Asics, Under Armour, and so on. However, according to graph below, Nike Company is the best sells compete with others. http://cstl.syr.edu/fipse/TabBar/BldCirc/circlgif/fig17.gif Financial Model of Nike Since year 1997, Nike Companys revenues had plateaued at around $9 billion. Net income had fallen from almost $800 million to 580 million. However, market share in US athletic shoes had fallen from 48%, in 1997, to 42% in year 2000. It adverse effect of a strong dollar had negatively affected revenue. The management is concerned about the top-line growth and operating performance. To boost revenue, the company would develop more athletic-shoe products in the mod-priced segment- a segment that Nike had overlooked on the recent years. The company has also planned to push its apparel line. The company has planned to exert more effort on the expense control. Long term revenue growth target is 8%-10%. Earnings growth target is 15%.

Organic Food: Is It Really Better? Essay

Americans usually do not think about what they eat. We do not acknowledge whether it is locally grown, sustainably raised, grass-fed, and free-range or pesticide free. Americans fail to realize the negative effects from the harmful pesticides, hormones, dyes and preservatives that are in our food. Conventional foods are produce that is grown with the use of many harsh chemicals before it is put into a supermarket. (The food we eat conventionally was meant to help us lead healthier lives, but it actually harms us.) Many people believe that there is little nutritional difference between organic and conventional food but it is not about the nutritional value. It is a matter of what the conventional foods contain. Even though organic food is hard to find and more expensive than conventional food, it is also much safer and healthier. If everyone transitions and commits to eating organically, we can override and overcome conventional farming and its negative effects. Nearly forty percent of the world’s agricultural land has degraded. The amount of arable land is decreasing nationally and worldwide because toxic pesticides and herbicides are polluting our air, soil and groundwater. Soil productivity has decreased because of wind and water erosion of the topsoil. This causes loss of organic matter in the soil, a decrease in water holding capacity and biological activity. Fossil fuels play a huge role in producing food as well. Industrial farming has farming machinery and petroleum-based chemicals that require huge amounts of fossil fuels, which deplete the soil of its nutrients. The ratio for fossil fuel energy needed for beef production is 35 to 1 as well as 3 to 1 for all other agricultural products. Modern agricultural methods cause aquifers to dry out, pollinators such as bees are dying and the climate is getting hotter and drier (Schiffman, In Defense of Organic Farming). According to the EPA, the water runoff from conventional farms exceeds the legal limit for nitrate concentrations in drinking water compared with organic farms that do not use chemical pesticides. The excess nitrate exposure can cause respiratory conditions, thyroid disorders and cancer (Greenfield, The Organic Advantage). Princeton University states that only one percent of the pesticides actually targets the pests and that in fact, 99 percent affect the environment and contaminate our fresh groundwater that is used for drinking. The harmful chemicals in pesticides that enter our water system take many years for it to be eliminated from our drinking water. Organic farming practices use less energy and are designed to benefit the environment by reducing pollution and conserving water and soil quality and use methods to grow food that support sustainability. Pesticides and fertilizers are more harmful than helpful for the crops. The pesticides that conventional farms use also contribute to the resistance that insects and pests develop. They are constantly developing new tactics to invade the produce, which then leads to the conventional farmers’ use of stronger chemicals. Animal manure, compost and green manure are used as natural fertilizers. It nourishes the soil allowing crops to survive during drought periods. It also helps preserve our planet and farmland especially for the future generations to come. Farming organically generously promotes biodiversity. Biodiversity in organic food means that there is a greater quantity and variety. Generally, the more biodiversity there is on a farm encourages stability (Organic Agriculture). Research at the Rodale Institute has shown that organic methods can remove up to 7,000 pounds of carbon dioxide from the air yearly. As follows, Rodale estimates that if all 434 million acres of U. S. cropland were converted to organic practices, it would be the same as removing 217 million cars, which is nearly 88 percent of all cars in the country and more than one-third of all the automobiles in the world (LaSalle and Hepperly, Regenerative Organic Farming). Removing this great amount of carbon dioxide from our oxygen will increasingly benefit our environment. There are many significant differences between organic and conventional food products. According to the U. S. Department of Agriculture, fruits and vegetables are labeled organic if it has no pesticides, genetic modifications, growth hormones, artificial fertilizers or irradiation. Most conventional food products include a variety of these methods. Conventional food products are the exact opposite. All types of organic foods only represent three percent of the total American market and imply that we should support the production of organic foods (Kluger, What’s So Great About Organic Food). The prices of organic food products seem to be the main issue of why people prefer not to buy it. Organic fruits and vegetables cost from 13 to 34 cents more than ordinary conventional produce (Kluger, What’s So Great About Organic Food). Milk labeled hormone-free costs as well as antibiotic free is six dollars a gallon, whereas grocery store milk is 3. 50 dollars a gallon. The main reasons that organic foods are costly are because it requires abstaining from the use of chemicals; the demand overrides the supply, the producing methods and the necessity to obtain organic certification (Organic Agriculture). No chemicals means more labor. Without chemicals and the use of synthetic pesticides farmers have to hire more laborers to complete jobs such as hand weeding, cleaning polluted water and recovering from pesticide contaminations from former land owners. The USDA claims that Americans prefer organic over nonorganic, but there is only little farmland to fulfill these requests. Organic farmers use crop rotation as an alternative to chemical weed killers to keep the soil healthy and the prevention of weed growth. This method does not allow crops to be produced in larger quantities. Acquiring Organic certification can be very expensive. Organic farms are required to pay a mandatory inspection fee annually to be organically certified. Inspection costs usually range from 400 dollars to 2000 dollars every year (Organic Agriculture). The indicated costs would be easy to pay for if more people supported organic farming. One of the many reasons for our health issues is because of the way in which meat producers treat our animals. Organically farmed animals are raised without harmful chemicals, growth hormones or antibiotics. Cows, chicken and pigs are retaining most of the pesticides that they ingest. These animals eat produce that contains pesticides causing it to be stored in their tissues and fat. When we eat these animals, the pesticides are being transferred into our bodies. Inorganic meat, fish, dairy and eggs are the main source of environmental pollution. It contributes to almost 95 percent of toxic residues into our everyday diet. Battery caged hens live in small cages that only allow minimum movement. Few birds survive this because it compromises its immune systems, which also increases the uses of antibiotics and vaccines. Organic Farmers protect and provide homes for wildlife. Animals on organic farms are raised and treated in a much more humane environment than inorganic farmers. Most of these conventional animals are caged, grain-fed and are treated with cruelty. Grass-fed and free-range animals have less fat than grain-fed animals and have high amounts of omega-3 fatty acids as well as omega-6, which is believed to reduce the risk of cancer, heart disease and arthritis and increases cognitive function (Kluger, What’s So Great About Organic Food). These vitamins are essential in our daily American diet. Our diet is considered to be â€Å"killing† the planet and us Americans. In 2010, The Center for Disease Control and Prevention released that nearly 27 percent of Americans are considered obese and the obesity rate tops 30 percent in nine states. Every American eats 220 pounds of meat a year and only 14 percent consume the recommended five servings of fruits and vegetables a day. Most processed foods are saturated with salt and high fructose corn syrup, which are the two flavors that we know and love (Kluger, What’s So Great About Organic Food). The population should be very concern with the long-term health effects that conventional produce has on us. There are 450 percent more chemicals in conventional produce than organic produce. Many studies have shown that pesticides link to health issues including cancer, birth defects and nervous system damage which depend on factors such as pesticide toxicity, the level of exposure and the person’s age and genetic susceptibility (Kramer). A study from Dr. Langrin, a food observer, shows that people who ate conventional food, then switched to organic food showed an 85 to 90 percent decrease in pesticide levels in their bodies. When they began eating conventional food again, their pesticide levels increased greatly (Zerbe, Organic Foods). This study showed that there was a significant difference in the amount of pesticides in inorganic food than organic food. Children and infants benefit tremendously from organic food. It aids in their development and their overall health. By the time most children reach the age of two, they obtain the lethal limit for toxins in their bodies. Feeding children organic food will decrease this amount and they will only have one-sixth of the amount of carcinogens in their blood causing the risk of illnesses to decrease significantly. Children and fetuses with high levels of pesticide intake are more vulnerable to this chemical than adults because of their less-developed immune systems and their bodies and brains are still in the process of development (Paul, Kemp, Segal, Organic Foods). They are not able to metabolize and break down the chemicals from the pesticides, therefore causing their body to absorb the chemical and making them less able to filter it out of their bodies. They are twice as likely to have developmental delays behavioral disorders such as ADHD and motor dysfunction. Also, Women who do not consume organic food while they are pregnant, give birth to children that will subsequently have low IQ scores (Greenfield, The Organic Advantage). Adults are not the only people who suffer, but unborn children and infants as well. Choosing the organic lifestyle will increase your lifespan, allow you to live healthier and will benefit the environment and our planet overall. Organic food can be purchased at some local supermarkets and many farmers’ markets or private organic stores. By supporting organic farming, we will eliminate chemicals caused from conventional farming out of our air, soil, water, food and our bodies. We can take precautionary measures to protect and preserve the future generations to come by doing so. As most Americans eat conventionally, changing to an organic lifestyle can give you a sense of comfort knowing that your food is strictly nutritious and cannot harm you. If we Americans start eating organically now, we can be sure that in the future there will only be a few conventional farms left on our planet. Works Cited Greenfield, Paige. â€Å"The Organic Advantage. â€Å"(2013). Web. 14 Nov. 2013. Kluger, Jeffrey. â€Å"What’s So Great About Organic Food?. † (2010). Web. 14 Nov. 2013. Kramer, Leslie. â€Å"Worth Going Organic. † Positive Thinking (2008) Web. 14 Nov. 2013. LaSalle, Tim J., and Paul Hepperly. â€Å"Regenerative Organic Farming: A Solution to Global Warming. † 2008. Web. 15 Nov. 2013. â€Å"Organic Foods: Are They Safer? More Nutritious? † Mayo Clinic. Mayo Foundation for Medical Education and Research, 07 Sept. 2012. Web. 14 Nov. 2013. Organic Agriculture: What Are the Environmental Benefits of Organic Agriculture? N. p. , n. d. Web. 16 Nov. 2013. Paul, Maya W. , Gina Kemp, and Robert Segal. â€Å"Organic Foods. † Understanding Organic Food Labels, Benefits, and Claims. May 2013. Web. 14 Nov. 2013. Schiffman, Richard. â€Å"In Defense Of Organic Farming. † Web. 14 Nov. 2013.

Lesson Pl The Teacher s Equivalent Of A Blueprint Essay

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Richard Nixon 1972 McGovern Defense - 787 Words

Richard Nixon as a presidential candidate in 1971 was expected. He was vice president for Eisenhower for two terms beginning in 1953 and then attempted to run for president himself losing to John F. Kennedy. In 1968 He decided to try again and succeeded. After his term ended in 1972 he had the chance to run for presidency again. We all know how this term ended with resignation and a lifetime of trying to regain his tarnished public reputation, however the start of his final term was the strongest transition a President could have. Nixon had been already dealing with the foreign relations and Vietnam when the presidential election came around. The country was in a heat of tension over mixed opinions on the war in Vietnam, rising inflation and unemployment. Just a year before, the country was in a roar over the seemingly empty promises from Nixon to end the war and would have booted him out without a thought. 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